Hi, I'm Elliott O'Callaghan

A freelance Event Manager and SME Business Consultant, focusing mainly on web presence and social media strategies, along with overall brand, both on and offline.
 
I recently graduated with BA (Honours) in Music, Theatre and Entertainment Management from The Liverpool Institute for Performing Arts and I have been working within the Entertainment and Events Industry for over 10 years. Most recently working for Culture Liverpool in the delivery of their large-scale public events programme across the City for the past three years. 
 

Selling sweets at school sparked my interest in business and since then I have had a number of businesses. At the age of 16 I started a mobile disco and entertainment business with a school friend.

Growing the business over a number of years to offering quiz and race nights too. We secured several school contracts with local schools across Wirral and became a popular booking for 16/18th birthday parties too, all whilst studying for GCSEs and A Levels.

After leaving college I started a working in Education undertaking administration tasks. I quickly demonstrated my ability in marketing and branding, and during the academy status transition I became the school's marketing specialist. From there on I undertook the schools overall marketing activities both on and offline. Creating the school socials media accounts and growing the followers organically. During the updated branding process new advertisements where created and distributed via bus rear ad spaces.

 
Not only did I undertake the market research and come up with the marketing proposals for each campaign, I also created the bespoke artwork for each campaign. 

Working for six years at St. Anselm's College, I undertook various roles throughout the college from administration to ICT Support and eventually supporting/teaching the technical aspect of the media studies A Level course and supporting students in the creation of their video productions.

In the summer of 2015, after achieving more than I had envisioned within the school environments, I decided it was time to go to university and study for a degree. I was lucky enough to pass the selection process for The Liverpool Institute for Performing Arts (LIPA) and enrolled on the BA (Hons) Music, Theatre and Entertainment Management in the September of 2015.

During my time at LIPA I undertook several large projects working with Liverpool One to programme their stage in the Red Rum Gardens at the Grand National in 2016. Hosting one of the most successful events for £50 LIPA has seen. We generated over £200 in net profit on the night and used our £50 to book three comedians. After taking a punt on a free venue (if we got £250 bar send during the event, we smashed that!).

During my studies I was also working for Culture Liverpool in helping in the delivery of their large scale public events and I was also starting up a brand new company, Celebration Planner Ltd, with my business partner.

Celebration Planner Ltd was an idea I had had for over 11 years and during this time I had tried to create it but with not having the required technical ability to code a bespoke website it just didn't work.

 
In March 2016 I found a business partner and Celebration Planner Ltd was created. Launching to the public in 3rd April 2018 we created a truly bespoke website for planning and booking any type of celebration anywhere in the UK. Unfortunately, we were unable to sustain Celebration Planner and in September 2018 the taught decision was taken to close the company and website. 

During all this I was still working on and off for Culture Liverpool. After a very successful summer 2018 programme of events, I was one of the operations managers for the Giant Spectacular - Liverpool's Dream in October 2018.

 
This was Liverpool's most successful event in the history of the city and saw 1.4 million people attend over the course of the three day event. 

My last position with Culture Liverpool was Food Curator for the Bordeaux and Mersey River Festival 2019. This saw me sourcing local, highquality, independent food suppliers who's food offering would compliment the high quality Bordeaux Wines on offer at the festival. I finished this role in November 2018.

 
Since then I have set up Merseyside Race Night (MRN), with the aim to provide high quality race nights throughout the Merseyside area. MRN started trading in December 2018, since then a number of bookings have been taken and our stats can be followed on our website - www.merseysideracenight.co.uk 

In addition to Merseyside Race Night, I have also started ExamBanners.co.uk. This connected my graphic design skills with my knowledge of the Education Market and I am now offering the cheapest personalised exam banners available within the UK.